Media convergence meets deconvergence springerlink. In the context of media and communication, convergence is the tendency of separate media technologies, cultural forms, andor social practices to come together to perform similar functions and make new hybrid media systems. Dedicated to an understanding of media markets, contents and uses as complex realities, defined by competing forces of media convergence and deconvergence. Readings rich gordon, the meanings and implications of convergence. The advantage of global convergence is access to a wealth of cultural influence. This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways.
At the level of the whole of communication strategies, content convergence is a process that targets creating multiplatform universe of media product or media brand. Discussion over convergence and the research of its phenomenon helps to realize its complexity that is defined as a stage of media development 25, a phenomenon that makes up the process of mediamorphosis 26, a complex of phenomena. Feb 01, 2010 this informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation. He said that media convergence means various media present a development trend that is multifunction integration paul, 1983. The media convergence handbook sheds new light on the complexity of media. Name the five types of convergence identified by henry jenkins. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. What were previously distinct, different media are now being experienced in one sitting, together. Find all the books, read about the author, and more. Its a ubiquitous buzzword, used to describe everything from corporate strategies to technological developments to job descriptions. Klaus bruhn jensen author visit amazons klaus bruhn jensen page. A new introduction to mass communication, second edition, by john v. Media convergence is an ongoing process, its not an end state 127.
Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to. The authors use the term connections to describe the central goal of the book. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Thanks to media convergence, we dont have to spend a fortune buying bunch of newspaper for job searching. Media convergence can be divided in two broad categories first convergence in media technology and, second convergence in media organizations. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. Twentyfirst century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture.
Media convergence is the merging or joining together of previously. American media scholar howard rheingold has identified three core. Convergent journalism an introduction book oreilly media. Media convergence, phenomenon involving the interconnection of information and. Media convergence and the transformed media environment alrc. Jul 31, 2019 this book is about understanding the convergence patterns between different media.
Media convergence and deconvergence sergio sparviero. Numerous books, chapters, and articles have been written on the topic. Communication, computing and content as all three are integrated through technology. As a concept, connections explains both the theory and practice of digital media, whether that includes everything from traditional media to social networking. Technological convergence, also known as digital convergence, is the tendency for. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms.
Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. A classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. This is because there is not a complete definition of what regulations can be applied from the old media to the new one. Media convergence definition with examples youtube. Media theorist henry jenkins identifies the five kinds of convergence as the following.
Thus many user interfaces can be defined by combining two or more input. May, 2008 it especially refers to how media consumers understand and make use of the new forms of media and its content. Dynamic market and technology developments have led to a phenomenon known as convergence, defined in this volume as the erosion of boundaries between previously separate ict services, networks, and business practices. Henry jenkins, a long time educator and writer of over nine books, adopted the term and concept of media convergence which was in currancy at the time and offered a definition through his book.
Media convergence makes a distinction between three general types of media. With the advent of the internet, however, possibilities for media convergence have exploded. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. The three degrees of network, mass and interpersonal communication. It takes completely separate ideas and smashes them together, so that were left with one big idea. As the book describes, this convergence can have both positive and negative effects. Discuss the importance of media convergence in the new media. Media convergence can be described as a process by which media of all mediums are expanded, collaborated, transformed and adapted through space and time. Media convergence transmedia storytelling britannica. Media convergence was also defined by nachison, who was the director of american press institutions media center. At its most basic, convergence refers to the ways that various analogue media can be translated into digital bytes and manipulated by a computer. The character harry potter exists in books, films, toys, amusement park rides, and candy bars. In this sense, it is a key driver of economic, technological, and cultural change in the media environment. From the new book, digital journalism, a chapter by northwestern university journalism professor rich gordon.
Media convergence is the joining, or converging, of distinct technologies into one. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to. Jun 19, 2006 convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Convergence is defined by blackman, 1998, as a trend in the evolution of. E books converging paperbacks with the digital technology. Convergence in information and communication technology. Mar 29, 2020 media convergence is not a new concept. Pdf media convergence concepts katarzyna kopeckapiech. For much of modern history, the different types of media books, newspapers, radio, television, cinema were. Defining media convergence a quick look into the meanings and implications of media convergence and convergence culture mass communication seminar in media convergence st. Find out what else digitization has done in your l.
This paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. The book starts off a little heavy and clumsy, if you are new to new media research. Growth in the information and technology ict sector has exploded over the past 20 years. Think online, air waves, magazines, pdas, cell phones and electronic paper. Writing this book has been an epic journey, helped along by many hands. Numerous books, chapters, and articles have been written on the topic of. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Media convergence is a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms.
In this lesson, youll learn more about media convergence in all of its. We were truly fortunate to be able to draw from the knowledge of so many great individuals. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. Convergence culture media technology and culture change. Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the internet as well as the activities, products and services that have emerged in the digital media space. This one volume teaches you how to master all of the skills needed to be a converged journalist. Take, for example, the smartphone from the lessons opening. Mar 23, 2021 media convergence simply refers to the merging of different types of mass media such as traditional media, print media, broadcast media, new media and the internet as well as portable and highly interactive technologies through digital media platforms. Convergence is where new forms of storytelling emerge. Media convergence communication oxford bibliographies. For example, rupert murdochs news corporation is involved in book publishing. The analysis of the types of media convergence is mostly based on the rich gordons classification. From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Early radio stations partnered with newspapers in order to read news on the air, for instance, and mtv merged radio and television to a certain extent.
Jul 15, 20 the dictionary definition of the word, from merriamwebster, includes this one. Dvd digital video disc music and highdefinition television hdtv, and. Dvd digital video disc music and high definition television hdtv, and. He expresses that convergence is often related to technological advances and in some case has became an excuse for deregulation of the media. However, once you get past the introductions, the remaining chapters move swiftly and effortlessly. Have appear in tomorrows newspaper, theyre filming best. A new introduction to mass communication, fourth edition, uses the technologies we employ every day to explain our current media environmentand to project where we might be headed. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Media convergence meaning, types, examples, benefits. Placing convergence at the center of the discussion, converging media. Oct 21, 2017 this introductory chapter explains that there is a widely shared understanding of the imperative nature of media convergence, which is based on different notions connecting positive goals such as efficiency, synergy, simplification, information abundance, participation, availability and multimodality. Ebooks converging paperbacks with the digital technology. Oct 08, 2015 defining media convergence the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.
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